Module 2 — Feasibility
Formulating a GTM Strategy: Launching DBB in Stages
Context 🛠️
A roadmap is only useful if I can execute it, so I need a stage-based GTM strategy for DBB. I avoid public launches or freemium models and instead focus on manageable growth stages, inspired by the hockey stick curve.
Breaking Year 1 into 90-Day Cycles
Year 1’s goal of 10 paying customers is small, but I need short-term milestones. I divide the year into four 90-day cycles. My first 90-day goal: acquire three customers.
Because DBB is not fully built, I measure traction using demo-sell-build metrics: leads → trials → customers. I assume 300 leads → 30 trials → 3 customers.
The 10X Product Launch Strategy
Instead of a big public launch, I follow a 10X stage strategy:
- Stage 1: 10 handpicked early adopters
- Stage 2: 100 customers
- Stage 3: 1,000 customers
This staged approach prioritizes customer and market risk first, keeping technical risk manageable.
Demo-Sell-Build Approach
Before fully building DBB, I plan to demonstrate value through mockups and prototypes. If I can’t sell the demo, I won’t build the product. This helps me:
- Avoid overbuilding
- Validate traction early
- Refine the solution based on real customer feedback
In the next post, I will stress-test DBB’s feasibility using the 10X roadmap, GTM strategy, and demo-sell-build approach.
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