Context 🛠️#

After defining minimum success criteria, I need to chart a roadmap for DBB. My goal is outcome-oriented: what milestones will prove that my business model works?

The 10X Traction Roadmap#

I apply a 10X yearly growth assumption. For DBB, starting with one paying municipal customer, I plan to reach 10 customers in year 1, 100 in year 2, and 1,000 in year 3. Even if this seems aggressive, early-stage startups often grow in orders of magnitude once product-market fit emerges.

I set MSC milestones:

• Year 1: 10 customers, $120k ARR
• Year 2: 100 customers, $1.2M ARR
• Year 3: 1,000 customers, $12M ARR

This lets me translate a three-year goal into actionable yearly milestones while keeping flexibility for the product and team.

Why Traction Milestones Matter#

A traction roadmap is not just a chart. It’s a decision-making tool. By mapping DBB’s traction milestones, I can delay complex feature development until I validate customer interest. Traction milestones allow me to focus on measurable progress instead of overbuilding.

With this roadmap, I ask myself:

• What traction goal do I need to deliver by the end of year 1?
• How will I achieve it?
• What product and team capabilities do I need?

Next, I will translate this roadmap into a stage-based GTM strategy for DBB to systematically acquire customers.